TL;DR Breakdown
- NFT market platform Sotheby partners Sostento for health care NFT charity.
- Recipients of The 140 Collection team up to donate their gift from Twitter.
- Sothby remains committed to NFT charity and other charitable auctions and initiative.
In what is poised to become the one of the most high-impact NFT charity auctions ever staged, Sotheby’s is teaming up with public health care advocate and nonprofit organization Sostento for Gifted: The 140 Collection, a special, one-of-a-kind charity auction featuring seven unique NFTs originally minted and gifted by Twitter earlier this year.
Back in June, Twitter unexpectedly tweeted to its 60 million plus followers “140 free NFTs for 140 of you, besties,” and thus, The 140 Collection was born.
Seven unique NFTs available in editions of 20 were given away randomly to users who replied to Twitter, and the recipients of the NFTs became known as “The Besties.”
The NFTs present a series of creative iterations that illustrate the many facets of Twitter, from the first designs of its logo to its former 140-character limit, among others, which highlight the Twitter community and the unique culture of the platform.
The NFT giveaway by Twitter followed CEO Jack Dorsey’s sale of the first tweet ever on the platform as an NFT in March 2020, when it sold for $2.9 million.
Dorsey donated the proceeds from the sale to aid the Covid-19 response in Africa, and the same charitable spirit infuses the seven Besties participating in Gifted, who have elected to pay it forward and support a good cause.
Now, these seven lucky strangers have united to sell the full set of seven NFTs with proceeds aiding Sostento and its critical mission in supporting front line health workers save lives and the organization’s long-term effort to end the Covid-19 pandemic and the opioid overdose crisis.
Sotheby continues to push for NFT charity
The 140 Collection is only the latest showcase for Sotheby’ commitment to charitable auctions and initiatives, including Covid-19 relief with the MayDay Charity Auction in May 2020, which raised nearly $500,000 to benefit the International Rescue Committee, in partnership with Google.
Over the years, Sotheby’s joined forces with a number of leading charities, raising money for a variety of pressing causes, most notably with RED in the fight against AIDS, the J/P Haitian Relief Organization response to the 2010 earthquake in Haiti, and more recently to support the victims of the Grenfell Tower disaster in London, among many others.
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