Meta, formerly known as Facebook, has unveiled its strategic shift away from the hype surrounding the metaverse towards a new focus on artificial intelligence (AI) and enterprise applications. In a recent blog post titled “Game Changers: 3 Predictions for Technological Transformation in 2024 & Beyond,” the company outlines its vision for the evolving technological landscape.
Meta’s predictions for technological transformation
In its blog post, Meta predicts three major shifts in the technological landscape, signaling its strategic direction in the coming years.
Meta emphasizes the increasing value of enterprise and education applications within the metaverse, suggesting a shift towards catering to business and educational needs rather than individual user experiences.
This move aligns with Meta’s intention to focus on enterprise adoption of its Quest headset hardware.
Onboard large language models (LLMs)
Meta highlights the significance of onboard LLMs, which can function entirely on devices without cloud connectivity. This innovation combines metaverse hardware with augmented reality to create informative heads-up displays for everyday life.
Meta has already introduced Meta AI on Ray-Ban Meta smart glasses, enabling users to access suggestions and information through multimodal features.
The third prediction from Meta centers around integrating business messaging tools into the metaverse. As consumer expectations evolve, a growing demand for more personal interactions with brands and businesses is growing.
Meta anticipates that generative AI tools and the pursuit of monetization will drive brands to engage with consumers in new ways within the metaverse.
Meta’s strategic pivot
Meta’s strategic pivot towards AI and enterprise applications reflects a broader trend in the technology industry. As the hype surrounding the metaverse begins to wane, companies shift their focus towards more practical and lucrative areas such as AI and enterprise solutions.
Meta’s announcement has significant implications for the future of the metaverse. With a renewed emphasis on enterprise applications and AI-driven innovations, the metaverse is poised to become more integrated into everyday life, offering immersive experiences for businesses and individuals.
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