The world of marketing is constantly evolving. The ever-growing competition requires greater attention and effort to develop excellent marketing strategies. Hence, new marketing methods have been developed that all have a common goal: targeting and reaching potential clients who will be a base for sales and business development.
Today, millennials and Generation-Z value authenticity over a brand name. Trust in conventional brands has dwindled as compared to previous generations. The new generation prefers endorsement from individuals who have a similar life like theirs and not from personalities with monetary motivations. Now emerges a new avenue in peer-to-peer marketing and propels the launch of peer-to-peer advertising platforms like AdDragon.
AdDragon is a blockchain-based Peer-to-Peer (P2P) advertising marketplace that provides an alternative to big-tech monopolies. The platform is privacy-focused, free from mass surveillance, data harvesting, and censorship. AdDragon prides itself as the world’s first DeFi Ad Platform.
What is peer-to-peer advertising?
Peer-to-peer advertising is a marketing technique that involves consumers engaging other consumers via recommendations. As such, the customers act as advocates for a brand or its products. More than 92 percent of people trust verbal requests, demonstrating the power of peer-to-peer marketing like AdDragon does.
As a significant component of information, P2P advertising has long been used in university campuses. However, technology and social media have transformed P2P into a booming business. A 2015 study by Nielson suggests that friends and family are the most reliable sources of recommendations, with 83 percent of the interviewed people altogether or somewhat trusting recommendations by their peers.
How to succeed with peer-to-peer marketing
Peer-to-peer advertising, as demonstrated by AdDragon, is not a passive marketing strategy. Even though delivering outstanding products and administering excellent customer service is critical, customers often need a slight nudge and incentive to recommend your business. Besides, with the advent of influencer marketing, business owners nowadays can directly involve famous and commanding figures in their marketing.
Another way for companies to succeed in P2P marketing is by rewarding people who recommend their businesses. Introducing referral programs, free products, discounts, and bonuses is an excellent method to stimulate your clients to endorse your business.
In my search for the best P2P marketing platform, here’s what I discovered: instead of selling physical items, AdDragon sells advertising from independent media, influencers, and content creators who sign up as sellers on the platform. Blockchain has incredible potential but few have utilized it in the ad space as effectively as Ad Dragon.
Crucial factors connected to your business
Research is essential for any marketplace. Having all the necessary information regarding your customers, competitors, and other crucial factors connected to your business can come in handy. The information about your target market, potential customers, and potential rivals can help promote your products better while also meeting the demands and needs.
Another essential factor exemplified by AdDragon is building a community around the brand. Establishing a good resource for clients to obtain help or information they require can help customer retention, generate leads, and effective sales. One key thing is to ensure that the community brings value to customers. Just take a look at the array of hand-picked and battle-tested advertising opportunities with tried and proven results.
Summarizing all these points, without a doubt, I’ll take my advertising needs to AdDragon, bearing in mind that the community needs to stick together to escape the clutches of the predatory extensive tech networks. Henceforth,
Preserving the decentralized and anti-censorship spirit of the community, this peer-to-peer ad marketplace is exactly what we needed, not imitations of Google’s model.
Stefano Palutz, Blockchain Expert
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