The EDPB, which is similar to the US Federal Trade Commission (FTC) sent a notice addressed to some of the European telecommunication companies, including Meta and so forth, and says that this move of Meta and others to target the ads, even at those Internet users who have no option but to pay for the purpose to get some of their adverts which means that the fundamental principle set down by the European Union’s General Data Protection Reg In that scenario, the EU privacy rules emerged after the social groups and consumer groups had become irritated by Messenger’s strategy of offering to the users only a subscription or ad consent by consenting to put their data into ads.
Undermining free and informed consent
A principal motive of why the data owners or their personal information are legalized has been one of the main causes of the EOBD prohibition. Meta identifies its own users’ data as a data processing aspect and explains how it does it in terms of its use of “lawful grounds.” After all, the European authorities consider this a poor idea and invalid since, for consent, users should choose among the information to be given (e.g., e-mail address, phone number, home address, age, etc.).
EDPB states that in the majority of cases, it will be an unthinkable choice if either the big platforms say to abide by the rigorous rules of valid consent before using the data of the users to carry out targeted marketing or if the attitude of such users is to simply agree or not agree to join us.
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A genuine choice for users
From the viewpoint of EDPB, users need the right to choose whenever they want to face various free ads on internet sites (no expenses). To refresh their minds, the authority put forward the option of launching platforms like Facebook to offer business structures that would not require the user to utilize his/her data for targeted advertising.
“Soon ‘online platforms’ should be forced to throw up choices between the two subscription models of ‘base consent or pay’ as Talus, the European Data Protection Board chair, argued,” said in this regard. More commonly, the models that are available at the moment use either one of the two options, which would either charge the regular user of the model or take away the users’ data, depending on the preference of the given parties. The voting for granting spermatogenic services via the site is an additional step to this, and usually with minimum cognizance of the potential hazards.
Data protection practitioners can count on being very strong in enforcing the directives of EDPB, especially making the rules render that the practitioners will be on their side. It is regarded as a long-awaited measure that may fortify individuals in the EU because of data privacy. The familiar figure, Max Schrems, a very active privacy advocate, also reacted: “Meta must provide these users with criteria of rules they need to follow. Otherwise, this will confuse them in the long run, and they will need to stop getting personalized ads or start accepting them.
Meta’s response and the broader implications
The solution being offered takes a more comprehensive step: it tackles and investigates the effects of this question on the company’s business.
In contrast, it is doubtful that Meta can provide a suitable solution to the EDPB’s decision. Along with the announced changes in the security policies, the company’s operations to respond to this decision will be affected since most company operations incorporate user activity data as the primary source for targeting ads. This eventually becomes Meta’s strategy, as well as all the other internet platforms, to follow the example of Europe’s data protection laws while at the same time being able to monetize the data collected.
On the other hand, the position of the EDPB reflects the European Union in the vision of all the principles not just as words on paper but as facts that the European Union can make happen so that people can truly have the opportunity to which they can be able to exercise their right to control data. When the regulatory authorities tend to control these trends and other new business models, making sure that people’s data privacy is not at risk, one would have prevented the same information from being used for purposes of gaining economic dominance.
This article originally appeared in Reuters
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