Internationally renowned soccer sensation Lionel Messi has made a significant stride into the realm of esports, stepping into the role of co-owner at Krü Esports, an announcement recently unveiled by the organization. The news was shared via a video where Sergio Leonel Agüero, a distinguished Argentine footballer and the founder and owner of Krü, revealed Messi’s latest involvement in the organization.
Lionel Messi joins Aguero as Krü Esports co-owner
This move solidified Lionel Messi’s partnership with Krü Esports, as the organization promptly updated its Instagram page, officially welcoming Messi as one of its co-owners. The association between Agüero and Messi, both esteemed Argentine soccer figures, not only signifies a new professional connection but also highlights their mutual interests within Krü. Agüero expressed his elation at having Messi on board, emphasizing the honor it brings to Krü.
He highlighted Lionel Messi’s unparalleled status, acknowledging him not just as the greatest footballer in history but also as a close friend. Agüero spoke highly of Messi’s inspirational impact and how his involvement is anticipated to significantly contribute to the broader landscape of esports. Krü Esports, conceptualized by Agüero in 2020, presently enjoys sponsorship from Visa and houses teams dedicated to prominent gaming.
Some of its sponsorship platforms include Riot Games’ Valorant and Epic Games’ Rocket League, along with a select group of content creators. Lionel Messi’s entry into the esports domain aligns with a growing trend involving soccer icons exploring this expanding sector. Esteemed personalities such as David Beckham, Virgil Van Dijk, Casemiro, David De Gea, and Jesse Lingard have all actively participated in or initiated their esports organizations.
Soccer and its influence on the gaming industry
This move has signaled the increasing convergence between traditional sports and the burgeoning world of competitive gaming. This significant move by Lionel Messi reflects the broader trend of established sports figures exploring esports, highlighting the transformation of traditional sports and esports integration. Following his recent triumph at the FIFA World Cup in 2022, Lionel Messi’s foray into the ownership realm of esports adds considerable weight to the growing synergy between sports and gaming, drawing attention to the evolving dynamics within the industry.
The collaboration between Agüero and Messi represents the union of two prominent figures from the soccer domain stepping into the esports sector with shared enthusiasm and determination. Their collective involvement is expected to introduce new dimensions and influence within Krü Esports, an ever-evolving venture that aims to broaden and diversify its presence in the gaming landscape.
The inclusion of such esteemed personalities not only brings increased attention to Krü Esports but also signifies the significant crossover between traditional sports and the flourishing world of esports. Messi’s position as a co-owner in Krü adds to the narrative of established athletes leveraging their influence and resources to shape and venture into the esports landscape. This move accentuates the growing integration of sports personalities into the ever-expanding domain of competitive gaming.
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