Crypto.com, the prominent cryptocurrency exchange, has strategically leveraged major advertising partnerships with Formula 1 (F1) and the Ultimate Fighting Championship (UFC) to expand its user base and global brand recognition significantly.
These lucrative sponsorship deals have positioned Crypto.com at the forefront of two of the world’s most prominent sports, facilitating substantial growth and market penetration.
Influential collaborations with F1 and UFC
Speaking exclusively to Cointelegraph, Eric Anziani, President and Chief Operating Officer of Crypto.com, emphasized partnerships with F1, the UFC, and the naming rights deal for the Crypto.com Arena in Los Angeles.
These collaborations have enabled Crypto.com to engage with massive fan bases worldwide, ensuring prominent visibility and exposure for the cryptocurrency exchange.
According to ESPN estimates, the 2023 Formula 1 season garnered an average of 1.11 million viewers per race in the United States alone. Meanwhile, F1’s global viewership exceeds one billion people throughout the race calendar, underscoring the sport’s immense popularity and reach.
Similarly, the UFC boasts a vast international audience, with key matchups like Khabib Nurmagomedov vs. Conor McGregor drawing 2.4 million pay-per-view tickets. Crypto.com’s logo, which was prominently displayed during UFC events, including on the octagon floor and cage padding, has secured prime advertising real estate in one of the world’s fastest-growing sports.
Driving user growth and engagement
These strategic partnerships have driven Crypto.com’s user base, with estimates nearing 100 million users in 2024. Anziani highlighted the importance of maintaining top-of-mind awareness among users in the competitive cryptocurrency market, attributing the exchange’s success to these high-impact collaborations.
Moreover, Crypto.com’s commitment to providing specialized services for high-volume, high-net-worth traders underscores its dedication to catering to diverse customer needs and preferences.
In February 2024, Crypto.com introduced Crypto.com Prime, an exclusive program tailored for high-volume traders seeking premium services and features. With a stringent entry requirement of a $1 million deposit, Crypto.com Prime offers benefits such as institutional-grade custody, $1 million account protection, uncapped fiat transfers, and individual account managers.
Anziani emphasized the program’s focus on meeting the unique demands of high-net-worth traders, including facilitating large trades with minimal fees and ensuring deep liquidity.
Expanding reach and services
As Crypto.com continues to expand its footprint and enhance its offerings, the launch of Crypto.com Prime represents a strategic move to capture the growing market demand for specialized cryptocurrency services.
Crypto.com aims to solidify its position as a leading player in the cryptocurrency exchange landscape by prioritizing the needs of high-net-worth traders and providing tailored solutions.
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