The most recent research on the topic estimates a steady rise in large organization spending on generative AI pilot projects in mobile messaging platforms which can show over 1,200 percent of the expansion of $830 million in 2024 to $11 billion by 2028.
This massive growth can be attributed to the generation autonomy of generative AI which can result in custom content creation for marketing campaigns as well as conversations with the customers through chatbots.
Key drivers of growth
Facilitated by the advancements of artificial intelligence, generative AI is gifted with new functionality features that enable mobile messaging services such as conversation summarization, chatbots, and the provision of hyper-personalized content for the creators of mobile ads.
The findings of the report, in particular, illustrate a need for messaging suppliers to include AI generation throughout a variety of rich media messaging avenues such as chatbots and RCS (Rich Communications Services) to maximize the efficiency of its functionalities within an omnichannel strategy.
Integration of generative AI into omnichannel strategy is a breakthrough that is intended to be applied in all areas of operations management which will change leadership into prospects. Molly Gatford, one of the co-authors of the study, emphasized that this strategy not only leads to increased customer engagement but also opens up businesses to make a huge return on investment. Personalized marketing campaigns powered by generative AI will make mobile messaging a prime sales channel to tackle existing online and other market entries.
Apple’s entry into RCS
The investigators forego Apple’s RCS advantage via iOS devices, hence promising an exciting development with the number of active RCS users set to rise to 2.9 billion globally by 2028. As Google confirms interoperation with iPhones via RCS, the migration of AI spending in the mobile messaging sector to the RCS environment is expected to continue at a huge pace, with over 45% of spending in total to be invested in the RCS space by 2028.
The media-enhanced quality of the product and concordance with standard messaging services enable IMSC to gain a strong foothold in the market of business applications. With AI-driven mobile messaging becoming a phenomenon in the business world, client engagement and marketing will take their usual place on the innovation pedestal for various enterprises.
As the trend points to a rapid increase in the allocated budget and the number of existing users, it is an opportunity for any business sector to stand out through AI implementation into their omnichannel strategies.
With technology going day by day very fast and hence it will be essential for companies to adopt near-future AI technology to maintain their dominance in the ever-changing market of relations with consumers through the use of mobile phone messages. The article follows this advice to ensure that it is written in a formal and unbiased way, which makes its content the most obvious.
The contents of this news is sourced from the study report
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